The Process

Turning ideas into digital experiences

An illustration of a video call between two people

01

Intro

Done Together

15 mins

A no-obligation meeting to discuss your needs

Our first meeting is all about understanding and aligning. We'll sit down for a no-obligation discussion, focusing on your goals, preferences, and vision for the website. We will also answer any questions you might have about the web development process, latest trends, and best practices. We only work with businesses who understand that a website is an investment for the long term and it is partnership between us.

An illustration of a contract being signed

02

Setup

Done Together

15 mins

Contract signing, payment setup and account details

  1. We both sign a digital contract using our contract partner eSignatures.io , a fully compliant digital signature platform where you can sign documents online with one click.
  2. You set up monthly billing using your card details through our payment partner Stripe , the industry leader in digital payments.
  3. You provide us with your domain registrar details so we can connect your domain to your new website. If you don't have a domain yet, we can help you purchase one.
An illustration of a magnifying glass over a document

03

Discover

Done Together

15 mins

An in-depth conversation to understand your business

While we are industry leaders in website design and development, it's you who is the ultimate expert on your business. That's why before we begin building your website, we take the time to ask questions and listen intently, to truly understand the intricacies of your business.

Our goal is to fully comprehend not just the services you offer, but the values that drive your operations, the unique selling propositions that set you apart, and the customers you aim to attract and retain.

This is also the part where you send us any content we need to create your website, such as photos of your team and for the gallery.

An illustration of a wireframe of a website highlighting the logo, image and text

04

Content

Done By Us

2-3 days

Relevant and engaging content is the foundation of a great website

Whilst we are happy to use and optimise your existing content, we can also create and curate anything that is required for your website:

  • create a custom logo
  • write text that is persuasive, interesting and optimised for search engine ranking
  • find images, videos and illustrations to complement and enhance the writing
An illustration of a wireframe of a website highlighting information architecture

05

Design

Done By Us

2-3 days

Content needs to be crafted into a visual, interactive story

Website design is a complex process that involves hundreds of decisions, both large and small, that collectively determine the look, feel, and functionality of a website. Every aspect of the design plays a role in shaping the user's perception of the website and their willingness to engage with it, and all require careful thought and consideration.

Whilst some aspects of design are a matter of taste such as colours, typography and shapes, a lot of our design decisions are influenced by evidence based best practices in areas such as:

  • How information is subdivided and organised into pages, sections and components to make it easy to understand and navigate the website.
  • How layout and spacing create a visual hierarchy and naturally move the eye through sections.
  • How contrast and sizing maximise legibility and emphasize key points within a section
An illustration showing the key metrics for developing a website: performance, security, SEO and accessibility.

06

Develop

Done By Us

2-3 days

The design is built into a fast, mobile optimised and secure website.

All our websites are coded by hand with the foundational web technologies of HTML, CSS and Javascript. We don’t use website builders or Wordpress. Each line of code is optimised making the website much faster to load. This is one of the main ways to boost your Google search ranking.

60% of all web traffic today is through mobile. Therefore we will optimise your website to work for all screen sizes, including mobiles and tablets, not just desktops.

After development we rigorously test all our sites with Google Lighthouse to make sure they reach high scores for all metrics.

An illustration showing a live symbol with radio waves coming out of it.

07

Launch

Done By Us

1-2 days

Website is connected to the domain and analytics is setup

Your new website goes live. We handle all the complexities of linking domain servers to the web servers. Whether transitioning from an existing site or starting afresh, we manage the intricacies to ensure minimal downtime.

As part of our launch process, we'll also integrate analytics tools.

An illustration showing the areas of maintenance: edits, software updates and website analytics.

08

Maintain

Done By Us

lifetime

A website requires regular updates to keep information relevant and software running smoothly

We understand that your business is constantly evolving, and your website needs to reflect those changes. Whether you need to update your products and services, change your contact information or update your opening times, just send us a WhatsApp message and we'll make the changes for you.

We also frequently update the software that powers your website to prevent security vulnerabilities and ensure optimal performance.

You will be able to see your website analytics live with key metrics about your website, such as the number of visitors, how long they’re spending on your site, which sources they are coming from and which pages they are visiting.

We will also give you advice on collecting reviews using our review collection template.

A photo of Ruban Prakash, the founder of Zenoflow

Chat with Ruban

Have a project or just exploring? We're here.

At the end of the day we want to make the Internet a better place with websites that are informative, creative and user-friendly. It’s our mission.

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